American Seniors to Celebrate New Seniors Day June 5, 2010
In the US someone turns 65 every 10 seconds.
"These ain't your granddad's senior citizens," said Don Potter, a seniors marketing expert and author of The 50+ Boomer: Your Key to 76 Million Consumers.
Potter leads a movement of new seniors who are tired of being typecast as “over the hill” and beyond their usefulness. To draw attention to this group and what they stand for, Potter has designated June 5 as a day to celebrate and recognize the new senior class.